Corporate Media Death Spiral Accelerates
Corporate Media Death Spiral Accelerates By Susan Duclos – All News PipeLine
These Terrifying Charts Should Have The Establishment Media Shaking In Their Proverbial Boots
More and more Americans are waking up to the fact that the so-called “mainstream media” have become nothing more than the propaganda arm of the Democrat party.
Proof of this came after the Russian Collusion hoax was categorically destroyed after Special Counsel Robert Mueller issued his report which stated, multiple times, that the nearly two year exhaustive investigation failed to establish that any member of the Trump campaign, and no American persons “conspired or coordinated” with Russia to interfere in the 2016 presidential election, as the two top promoters of that theory, CNN and MSNBC’s Rachel Maddow show, tanked in the ratings and still have not recovered.
Whether the downward spiraling of their rankings is due to disappointed liberals being told for three years that the “Trump campaign colluded with Russia,” insisting that the President would indicted by Mueller, just to have none of it come true, simply tuning out, or whether the drop is because their liberal viewers realized they had been spoon-fed fake news,” is anyones guess, although I tend to think it might be a mixture of both.
CHARTS THAT SHOULD TERRIFY ESTABLISHMENT MEDIA
Every year, Mary Meeker, a general partner at venture capital firm Bond Capital, delivers her Internet Trends report, which looks back at a variety of internet trends from the previous year, and in some cases compares them to previous years’ trends, and a few of these charts indicate some very bad news for the establishment media.
The first image shown below shows side-by-side charts, one from 2010 and the same data for 2018. The charts indicate the percentage of time spent using various types of media, compared to the percentage of advertising spending used. Meeker divides media into five segments, print, radio, TV, desktop and mobile.
For Meeker’s purpose, she is showing the percent of advertising that has gone into each media type, but in looking at what these numbers represent for establishment media, it should terrify them. While TV is still the largest share of media time spent earning advertising dollars, the desktop/mobile taken together because both are percentages of the population that get their news digitally over the internet, 51 percent is choosing to get their news online, and the advertising has equalized for both desktop and mobile, therefore online advertising collectively is now topping all categories.
Another chart found on NiemanLab.org from Emarketer, confirms this conclusion:
More bad news for the establishment media comes from the Reuters Institute, where they find that due to the fact that now over half the global population has access to the Internet, and the ability to get news for free, and the declining trust in the liberal establishment media, most people are not prepared to “subscribe” or pay for their news
Some key quotes from Reuters:
• News organizations are being challenged by technology giants and unsettled by a broader lack of trust but they have a much deeper problem: most people don’t want to pay for online news, the Reuters Institute found.
• The Reuters Institute for the Study of Journalism said in its annual Digital News Report that most people would not pay for online news and that there had been only a small increase in the proportion of people willing to do so in the last six years.
• When asked what media subscription they would pick if they had only one for the next year, just 7% of under 45-year-olds picked news. The report showed 37% would opt for online video and 15% for online music.