Facebook Reverses Course, Says ‘Eligible’ News Publishers Are Exempt from Ad Transparency Tool
Facebook Reverses Course, Says ‘Eligible’ News Publishers Are Exempt from Ad Transparency Tool By Savannah Pointer – Western Journalism
TDC Note – My guess is Facebook and other publishers that have enjoyed a nice ride with the bastardization of the 1st Amendment can see the writing on the wall. Their time is running thin.
Facebook has amended an earlier policy regarding political ads that offered users information about the source of ads on the platform, according to the Washington Examiner.
Under the new policy, “eligible” news outlets will be exempt from the ad policy.
The Examiner reported that Facebook changed the policy after it received complaints from news organizations whose names were connected to sponsored content.
These publishers argued that their names being connected to content related to a candidate or political issue might lead a reader to believe that the company supports said candidate or issue, when they are in fact just looking to promote news coverage of the subject.
Facebook initially resisted the pressure by their content creators, citing what they believed to be the more important goal of giving their users information about who was posting ads, according to the Examiner.
The social media giant argued that foreign governments had abused the platform to manipulate voters in 2016, and that the political ad disclosure would help prevent election meddling in the future.
In an announcement about the change, the company’s product management director, Rob Leathern, wrote, “We’ve since built more controls to help prevent politically motivated actors looking to use false news or sensationalism as weapons.”
“We’ll utilize this new process to ensure that ads from news outlets no longer get archived as the index rolls out more broadly,” he added. “We want to do all that we can to support journalism, and we know the inclusion of news ads has been problematic for a number of news organizations.”