Invest in Wireless Charging
by Nick Hodge, Outsider Club Lately, I’ve been writing to you a lot about a wireless electricity company I think will bring a product to market that will be adopted by major electronics manufacturers and consumers alike. Its technology is truly wireless — it charges your devices anywhere in a 30-foot range. And that’s just right now. Reports from this year’s Consumer Electronics Show in Vegas said the device was working up to 40 feet. And, of course, the company’s plan is to extend that range. It also has proprietary software that can manage multiple devices charging at once. Think what a company like, say, Starbucks could do with this… offering a free ten-minute charge to all customers, for example, with extended charging minutes for a fee or whenever you purchase another macchiato. The possibilities — and revenue implications from licensing — are staggering. Still, I’ve been getting reader feedback suggesting other wireless companies are coming to market with competitive technologies, and that’s what I want to address today. Not Stationary, Truly Wireless There are two outfits readers have mentioned when talking about wireless charging companies:
The first is exactly what it sounds like, an association of companies that are adopting a wireless power standard to bring to market. It boasts some well-recognized members like Panasonic, Nokia, Toshiba, and LG. But, as you’ll soon see, it has a major problem with its technology. The second is a company that has its genesis in the Massachusetts Institute of Technology, and also has some notable backers in Toyota, Intel, and Haier. But it has the same problem with its technology. Both these companies’ products need to be really close to the power source to charge. Really close. Less than two inches, in fact. What that means is you can mount the charger under a desk or table, place your phone on the table, and it will charge. But as soon as you lift your device off the table, it stops working. And they have the audacity to call this — two inches — “spatial freedom”: That’s about as much spatial freedom as a middle seat in coach. Oh, and those devices can only charge a few phones or tablets at a time. By contrast, the company I’m touting can charge up to 12 devices at the same time in a 30-foot range. In fact, at the Consumer Electronics Show in January, the company converted a Hard Rock Hotel suite into a mock apartment to show off how its wireless charging device works. It can be installed discreetly like a Wi-Fi router, and charges any device in its range that has been approved by the software. The company took home five awards at the show, including Best Disruptive Tech Innovation and Best Connected Home Product. What’s more, it has also partnered with Foxconn, maker of Apple products and one of the largest electronics manufacturers in the world. That will give the company the ability to easily embed its technology in many products. That’s a big step toward the successful rollout of the product launch scheduled for later this year. And finally, the gentleman who is widely regarded as the “father of the cell phone” recently joined this company’s board. He wants to be on the winning team, and he thinks this company is it:
“[This technology] is one of those rare breakthroughs that recognizes that the so-called ‘battery’ problem in wireless devices is solved with a charging solution that is transparent to the user. The cell phone with a dead battery can become a relic of the past. The days of wired, mat-based and proximity charging are over. [This technology] brings us closer to our vision for truly mobile communications.”
Not only does it have the best technology, it is also the only one you can invest in. The Wireless Power Consortium and Witricity are both private entities. It’s icing on the cake that the investment bank that recently brought it to market — it just IPOed last year — has been on a tear lately, with a string of successful exits tipping the thousand-percent mark. If you haven’t seen all the details on this — truly — wireless charging technology yet, you owe it to yourself to see them now… My Early Advantage readers have access to the full report. Become one today.