Coming Financial Backlash For Silicon Valley And Much, Much More
Silicon Valley has a problem, a very big problem. And it’s not rooted in just the geographic location. Everything (and I do mean everything) that was once assumed “a given” or, “totally worth it” or, the more memorable “it’s different this time” rationales as it pertained to startups, social media, valuations, user metrics, IPOs, unicorns, etc., etc. Is about to be piled onto the ever burgeoning trash-bin of history. Right atop 2016’s polling data. For if this election proved one thing – it was this:
This is what happens when one assumes they’re breathing rarefied air – only to find they’ve been doing nothing more than inhaling their own exhaust fumes.
Now if you think I’m going to speak about the election results? You’d be wrong. That’s for others to discuss. No, what I have been watching is far more fascinating.
I can only imagine how many businesses must be viewing much of the latest uproar with absolute horror when trying to decide whether they will, or will not spend ad dollars on any social platform going forward.
I would wager to guess there are many a marketing team, or ad-buy executive sitting back shell-shocked with ranging thoughts on the likes of: “Do I want to subject ourselves, our products, or customers to boycotting, protests, trolling, or worse, which has absolutely nothing to do with us?” I’d list more – but there’s not enough digital ink to type them all.
So using the above “revelation” let’s put some context around it on what has transpired over the last week, and see how this all might shape up in the not so distant future. And how appropriate the word “revelation” fits when using one of the metaphorical four horsemen of the “markets” to do just that: e.g., Facebook™ (FB.)